Wednesday, 27 October 2010

Retail Counter Plants For Outdoormania


Outdoormania is planning a retail counter at its new Holmfirth head office premises. If successful, the retail counter will extend on the company’s call and collect service to allow Internet customers to browse accessories and ancillary items to supplement their Internet orders.

The retail counter fits in with the company’s policy of continually improving services to on-line customers. If successful, the plans to develop a retail counter will run alongside those to offer one to one consultations to Internet customers in order enable them to make informed choice before purchasing ski clothing, outdoor wear, hiking foot wear and camping equipment.

“Internet business these days is much more about customer service than price alone,” said Outdoormania managing director Sara Longden. “In view of this, our mill building on Dunford Road, Holmfirth, was acquired to house our growing Internet warehousing and distribution business but also enable us to improve our service to customers. Specifically this is about providing higher levels of customer service through one to one consultations, enlarged customer services telephone teams and customer fitting and collection.

“If plans are successful, the proposed new retail counter, will provide our Internet customers with a further service; namely to pick and choose accessories and ancillary items to complement and supplement their Internet purchase.”

Outdoormania, which also runs skiwear and ski clothing website Skimania and camping equipment and tent website Campmania, recently re-located to the new 15,000 sq. ft. mill building after outgrowing its former premises, also in Holmfirth.

If plans go ahead for the locality, it is also hoped that the retail counter will also serve the residents of Holmfirth. Plans also include the re-opening of the cafe to service customers who are travelling from afar for one to one technical consultations.

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